Keywords and Short Codes In SMS Text Messaging

You may be familiar with text messaging for business and organizations but not be sure how keywords and short codes work, or even what they are.

More and more we are starting to see the use of SMS text messaging, but more so by bigger companies. It’s used for some popular TV shows, for example Text “Vote” to a number to vote for your favourite performer. As with most technologies bigger companies tend to dive in first with smaller companies following along behind. In the case of SMS text messaging, a relatively new marketing strategy, it may not be clear to the small business owner how this marketing technology can benefit their business or organization. An understanding of how this technology works will help in how this application can be used by anyone to connect with people and increase business.

Text messaging may be seen as a tool used more by the younger generation. More and more people of all ages are turning to texting to communicate. Parents are using it more to communicate to their children, get news and even to do their banking. Many people are finding now that one of the문자발송 benefits of using text messaging is that they can get deals online in real time.

This is how it works.

For this example company XZY has a general clothing store. On a visit to that retail outlet a customer sees a sign, or sees printed on their receipt, “Text DEALS to 000999 for our weekly specials.” The customer does this on their cell phone. Two days later they receive a message from XZY store, “Show this text tomorrow for 40% off new fall arrivals”.

This marketing strategy can be used by any business or organization, no matter what size. By getting people to “Text In”, their cell phone number is added to that business’s or organization’s text messaging list. Very similar to an email list, that person can unsubscribe at any time from any list, or should the option to.

In the example above “DEALS” is the “Keyword”. Keywords are leased on a monthly basis typically for around twenty five dollars. Most SMS services companies should give the option of “Pay As You Go” so that you can use the service when you need it. Packages are normally available for companies or organizations that would use the service on a regular basis.

The number “000999” is the “Short Code”. Most companies have shared short codes that you use and there is typically no charge for this. Some companies may opt for a “Dedicated” short code. Dedicated short codes are expensive and would be used if the company is running big text messaging campaigns.

Packages would include an amount of text messages that can be sent monthly and extra messages can be purchased if need be. Each message is inexpensive and typically costs less than five cents per message to send. Having people text in to sign up for your list typically costs around five cents per message. People can also be added to your list manually by you as well.

In summary text messaging is becoming the go to marketing strategy that any business or organization can use to connect to people, increase sales or to communicate important information.

Rupe J. Fairview is the ceator of “ICanDoWhat.mobi”, a creative learning free Android App for those who never thought they could do the things they have always dreamed of doing.

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