How to Blog If You Must

Articles on how to blog are everywhere on the internet, everybody writing the way they think blogging should be done. But when you read some of these articles, almost everyone is saying the same thing.

A Blog is cheap and easy to start, you can have one set up in 30 minutes. Buy a domain name, upload your blog. Blog about anything that interests you, monetize and promote your blog.

It’s almost all the same story nothing new. No wonder 99% are failing at blogging. Most people are just re-circulating information in attempt to post regularly to their blog and make money. So new ones who come online to attempt blogging, read such articles, rush to start a blog but quickly abandon it when they realize it’s more than they anticipated.

Many of us started blogging without having any real information about it. I started without even knowing what a keyword meant. In fact I didn’t even create my blog myself. I used to publish my articles in a local newspaper and one day a friend of mine who knows about making money online called me up and said he has created a blog for me that I should bring my writing online . And that was all he told me.

I came online, put time into writing good content and publish on my blog only to get frustrated when I wasn’t getting traffic. It was then my friend started telling me about keywords, site optimization, page indexing e.t.c. I was angry but it’s my dream to make money from home so I took time off to read and practice how to blog by starting another blog. I still got a lot of things wrong but it was better than my previous blog.

Anyway, I quickly realized that full time blogging was not for me. It’s didn’t fit into my goal on the internet. There’s too much competition, wrong information and too much time involved in seeking blog post ideas for regular blog updates.

I wanted something more organized that wouldn’t always put me on the edge. My overall online goal is to build lasting e-businesses that can eventually run themselves, bring in good income monthly with very minimal or zero efforts. Blogging wasn’t going to make that happen for me.

God answered my prayer the day my sister signed me up as an affiliate to Site Build It! 5 star affiliate program. There were so many resources provided including free ebooks. I downloaded all the ebooks and started with the Affiliate masters course. A 152 page eBook that introduced me to a lasting e-business building process called C-T-P-M Content, Traffic, Pre-sell Monetization.

It was interesting, for the first time I was reading something different. I later bought SBI and learnt more. Everything I was learning made good sense.

Marketing methods and strategies have changed since the introduction of the Internet. With the use of high speed Internet, now common to almost every household, businesses have the opportunity to reach many more potential clients. The traditional methods of advertising consisting of print ads, radio broadcasts, and mailers which usually blanket an entire geographic area. The traditional methods may be preferred to Internet advertising because the technology is relatively new to most business owners. The owner of a small business usually does not have the time to learn a new technology to implement into a marketing campaign and hiring an Internet marketing company is normally out of the budget for a small to mid-sized company. These methods, however, are not without problems. They are more harmful to the environment by producing an excess waste of materials needed in the production of the print advertisements. A large percentage of print advertisements are considered junk mail and end up in the garbage or become litter in society. Print advertising also requires the use of chemicals and ink which further adds to the negative effect of this marketing strategy on the environment.

Using the Internet as a vehicle to deliver information to specifically targeted audiences makes a marketing strategy and budget more effective. Placing advertisements on specific types of Web pages can help target potential clients. Using pay-per-click advertisements can allow marketing to focus on specific search terms customers may be using. Another powerful marketing tool has become the use of social networking Web sites. Social Web is the means people share information using social networking sites and other community sites. Blogs have become one of the most powerful social media tools available to a business. Many companies are taking advantage of social media and online community Web sites for advertising their products and services. Providing customers with discounts or coupons available only through online sources such as blog posts or the company’s Facebook page is a great strategy to keep customers intrigued. Adding a blog to a company’s marketing strategy and maximizing its effectiveness will help reach a target market in new and exciting ways. Businesses that choose not to participate in utilizing articles, blog posts, or social networking for client relationships and advertising, will be at a great disadvantage in the near future.

The way people use the Internet and social networking has changed rapidly over the past few years. People do not normally look in the phone book for a local company or service. The phone book will soon be obsolete, just as the pay phone is now because of the invention and availability of the cell phone. People use the Internet Search Engines to find everything from products, local services, directions, information, and much more. Search Engines are directory listing Web sites that list millions and millions of sites on the Web. Part of a company’s marketing strategy is to be listed near the top of a potential client’s search inquiry. Blogs increase a company’s online presence. Search Engines love blogs because blogs are continuously putting out new and fresh content for its readers. A blog has a much higher ranking of quality, as seen by a Search Engine, than an old, static, and stale Web site that produces nothing new. The more a business puts into its blog, the easier the company will be found by someone searching on the Internet. This can be accomplished by regularly projecting its service, products and knowledge.

Blog content is seen as interactive conversation, and sometimes educational, and not as a sales pitch to its readers. Blog content continuously updates and changes providing new and fresh information for customers to read. Allowing customers to participate with comments about the products and services a company provides builds customer relationships and customer loyalty. Posting content frequently, and on a regular basis, allows a business to gain expert status in its industry, and potential word-of-mouth marketing. Posting articles on a business blog about the company’s latest news, newest products, and what is occurring in the industry can keep customers informed. Some companies blog to build trust and increase their relationships with its customers; others use blogs to build a more personal connection with the public. The more a company may share and make its clients feel they are part of the business the more the customer will tend to trust the company and want to choose that company to do business with. Once the company’s blog has dedicated readers, the interested customers can easily obtain the newest information and posts by subscribing to the blog. The reader then does not have to visit the company’s blog, the information can be sent to the reader via email or newsletter. This strategy provides a very accurate marketing tool of communication.

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